Hypebeast -
24 Jun 2025 22:08
Balenciaga has officially launched its collaboration with PUMA, originally teased last March during the brand's Paris Fashion Week FW25 runway show. The tie-up, part of Demna's second-to-last Balenciaga collection, reiterates the tracksuit as a central archetype in the designer's language -- one that seeks to subvert long-held ideas of luxury, all with an ironic wink.The earlier runway presentation was a tame reprisal of the tenured creative director's lexicon: a toned-down mix of classic and bo...
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